The effect of market orientation dimensions on multinational SBU's strategic...
AbstractPurpose– The purpose of this study is to provide new insights into the link between market orientation (MO) and strategic performance by disaggregating the MO construct. With a focus on...
View ArticleExport market location decision and performance: The role of external...
AbstractPurpose– Drawing on the resource-based view and network theory, the purpose of this paper is to investigate the role of external networks (ENs) and absorptive capacity (AC) in export market...
View ArticleThe interaction between environment and strategic orientation in born...
AbstractPurpose– Entry modes are a central aspect of international business, particularly for young firms lacking organizational experience and capital, such as born global (BG) firms. Few studies on...
View ArticleThe effect of strategic orientations on business performance in SMEs: A...
AbstractPurpose– The present study sheds light on the role of strategic orientations (SOs) in explaining business growth. The purpose of this paper is to examine how different SOs, namely learning...
View ArticleUse, abuse or contribute! : A framework for classifying how companies engage...
AbstractPurpose - This study examines the use of a positive country image by companies. Firstly, it examines how organisations embed dimensions of a positive country image into their external marketing...
View ArticleUncovering the Influence of the International Marketing Function in...
AbstractPurpose - The role played by the marketing function (MF) has been subjected to considerable academic and public media attention. Recent research reflects an ongoing debate on MF’s decreasing...
View ArticleTHE INFLUENCE OF NATIONAL CULTURAL VALUES ON THE USE OF REWARDS ALIGNMENT TO...
AbstractPurpose - The objective of this study is to explore how national cultural values affect sales collaboration directly and how it interacts with the firm’s reward structure. The results are...
View ArticleHOW GLOBAL BRANDS CREATE FIRM VALUE: THE 4V MODEL
AbstractPurpose - The purpose of this paper is to propose a conceptual framework – the 4V model - for better understanding how global brands create firm value. Organized around the global brand value...
View ArticleUse, abuse or contribute!: A framework for classifying how companies engage...
AbstractPurpose– The purpose of this paper is to examine the use of a positive country image (CI) by companies. First, it examines how organisations embed dimensions of a positive country image into...
View ArticleUncovering the influence of the international marketing function in...
AbstractPurpose– The role played by the marketing function (MF) has been subjected to considerable academic and public media attention. Recent research reflects an ongoing debate on MF's decreasing...
View ArticleThe influence of national cultural values on the use of rewards alignment to...
AbstractPurpose– The purpose of this paper is to explore how national cultural values affect sales collaboration directly and how it interacts with the firm's reward structure. The results are linked...
View ArticleHow global brands create firm value: the 4V model
AbstractPurpose– The purpose of this paper is to propose a conceptual framework – the 4V model – for better understanding how global brands create firm value. Organized around the global brand value...
View ArticleDoes location matter to export performance?
AbstractPurpose– The purpose of this paper is to build on the resource-based view to analyze the influence of location effects on a firm's ability to develop export-related resources and capabilities...
View ArticleInternational transfer and perception of retail formats: A comparison study...
AbstractPurpose– The purpose of this paper is to emphasize the important but neglected role of retail formats in the transfer and positioning decisions of international retailers. The paper examines...
View ArticleFounder-key leaders, group-level decision teams, and the international...
AbstractPurpose– The purpose of this paper is to draw the perspective of dynamic adjustment costs, the author developed hypotheses regarding the relationships between the internationalization of...
View ArticleGlobal vs local brands: how home country bias and price differences impact...
AbstractPurpose– The purpose of this paper is to re-conceptualize the distinction between global and local brands, providing a more comprehensive framework, which considers both geographical...
View ArticleMARKETING PROCESS ADAPTATION: ANTECEDENT FACTORS AND NEW PRODUCT PERFORMANCE...
AbstractPurpose - This study explores the marketing ‘processes’ of governing multiple export relationships under the theoretical framework of governance value analysis. Specifically, this work examines...
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