Export Market Exploitation and Exploration and Performance: Linear,...
AbstractPurpose - Drawing on the resource advantage and organisational learning literatures, the present study investigates the linear, moderated, complementary and non-linear effects of export market...
View ArticleTHE UPPSALA MODEL ON EVOLUTION OF THE MULTINATIONAL BUSINESS ENTERPRISE -...
AbstractPurpose - This paper offers a model on the evolution of the multinational business enterprise (MBE). It is meant to be an alternative to the eclectic paradigm, the preeminent theoretical tool...
View ArticleExploring the landscape of qualitative research in international marketing:...
AbstractPurpose - We seek to show the extent and nature of qualitative research in international marketing in IMR (International Marketing Review) and then aim to understand and explain developments in...
View ArticleThe influence of intra-national cultural heterogeneity on product...
AbstractPurpose - Challenging assumptions about the uni-nationality of markets, the paper aims to understand the role of intra-national cultural heterogeneity in product standardisation and adaptation...
View ArticleDrivers of information sharing and export performance in the Jordanian...
AbstractPurpose - Our understanding of the drivers of information sharing in Export Supply Chains (ESCs) in general, and in agri-food ESCs in particular, remains scarce. In response, our paper seeks to...
View ArticleA qualitative enquiry into the appropriation of mobile telephony at the...
AbstractPurpose - The paper aims to analyse Bottom of the Pyramid (BoP) customers’ (e.g. Bangladeshi farmers) use and appropriation of mobile telephony and to critically identify a suitable research...
View ArticleA Qualitative Approach to Understanding Brand Image in an International...
AbstractPurpose - The paper demonstrates the utility of qualitative research for: understanding differences in brand image across markets; the critical assessment of marketing theory; informing...
View ArticleEmerging Perspectives in Qualitative Research in International Marketing.
AbstractNot available.
View ArticleFASHION FOUNDED ON A FLAW: THE ECOLOGICAL MONO-DETERMINISTIC FALLACY OF...
AbstractPurpose - To comment on Brewer and Venaik’s review of the misapplication of the national culture dimensions of Hofstede and GLOBE at the individual and other subnational levels. This paper...
View ArticleCritical Issues in the Hofstede and GLOBE National Culture Models
AbstractPurpose - The purpose of this paper is to clarify critical issues underlying the national culture dimensions of Hofstede and GLOBE, demonstrating their irrelevance to international marketing...
View ArticleEXPLORING THE LINEAR AND QUADRATIC EFFECTS OF CUSTOMER AND COMPETITOR...
AbstractPurpose - Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of...
View ArticleA Cross-National and Cross-Generational Study of Consumer Acculturation to...
AbstractPurpose - Previous research on global marketing has typically focused on marketing strategies across national markets. Yet, the cross-national mobility of individuals has increased...
View ArticleFashion founded on a flaw: The ecological mono-deterministic fallacy of...
AbstractPurpose– To comment on Brewer and Venaik's review of the misapplication of the national culture dimensions of Hofstede and GLOBE at the individual and other sub-national levels. This paper...
View ArticleCritical issues in the Hofstede and GLOBE national culture models
AbstractPurpose– The purpose of this paper is to clarify critical issues underlying the national culture dimensions of Hofstede and GLOBE, demonstrating their irrelevance to international marketing...
View ArticleExploring the linear and quadratic effects of customer and competitor...
AbstractPurpose– Despite some attempts to integrate the market orientation construct into the international marketing area, most conceptual and empirical studies have been conducted in the context of...
View ArticleA cross-national and cross-generational study of consumer acculturation to...
AbstractPurpose– Previous research on global marketing has typically focussed on marketing strategies across national markets. Yet, the cross-national mobility of individuals has increased...
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